Hi there,

We’re excited to share several enhancements and fixes that have been recently added to our platform.

🚀 Enhancements & New Features

• The Home page is now available: The Home page is now accessible to all clients.

🛠️ Fixes & Improvements

• Smoother experience after long inactivity: The system now refreshes gracefully after periods of inactivity, avoiding disruptive error messages.
• Improved dropdown usability in Microsoft Invest: The arrow in the “Select” dropdown now displays consistently, resolving prior UI inconsistencies.
• Resolved layout issues in semi-automated integrations: Fixes to background layout and scrolling ensure smoother navigation in the “Get tags” tab.
• PDF export icons now render correctly: Icons in exported PDFs are displayed properly, improving the clarity and readability of downloaded reports.

Hi there,

We are excited to introduce Home - a new centralised dashboard designed to significantly enhance how you manage and monitor your campaigns in AudienceReport. Here's what's in store for you:

Direct access to AI copilot

The new dashboard gives you direct access to Audrey, your new AI copilot, providing instant support 24/7, so you can get immediate answers to all your questions.

Enhanced campaign monitoring

The dashboard allows you to oversee the health of your campaigns and integrations at a glance, helping you spot which require attention and proactively address potential issues.

Centralised activities and notifications

In the dashboard, you can stay updated on your most recent activities and get real-time alerts related to your campaign measurements, allowing you to quickly pick up where you left off and always be in the loop.

Learn more

Learn more about the new Home here. If you want to learn more about how our new home can enhance your campaign management and monitoring, please contact your Customer Success Manager or our Support team.

Hi there,

Following the successful launch of our new integration for improved YouTube measurement in the UK last year, we are excited to announce that AudienceProject has expanded its partnership with Google to also make the integration available in Germany, France, Italy, Sweden, Denmark, Norway, and Finland.

With this launch, advertisers and agencies in these markets can now access more accurate and holistic measurement of YouTube campaigns in AudienceReport.

The integration enables cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing and supports the MRC standard for video ad viewability, providing a better basis for comparing YouTube with traditional TV.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to measure your YouTube campaigns with our new integration.

Hi there,

We are very excited to introduce co-viewing on CTV impressions across all channels in AudienceReport, giving you more accurate measurement for better campaign analysis. Here’s what you can look forward to:

More accurate measurement

The launch co-viewing gives you even more accurate measurements of your campaigns. Now, you can gain insights into how many people are watching your ads on connected TV devices to understand the true reach of your campaigns.

Better campaign analysis

Understanding the true reach of your campaigns allows you to better analyse your campaigns’ performance and allocate ad budgets more efficiently across channels and devices to maximise your reach.

Learn more

Learn more about co-viewing on CTV in AudienceReport in our Blog and Help Center. Please contact your Customer Success Manager or our support team if you want to enable to co-viewing.

Co-viewing on CTV is initially available in the UK, France, Italy, Sweden, and Denmark, with more countries to follow.

Hi there,

We are excited to introduce several new improvements to our platform:

• Enhanced Ad Server Parameter Configuration: FreeWheel macro has been updated in the Ad Server parameters section in the 'Edit events and get tags' page to avoid any potential discrepancies, ensuring more accurate reporting.
• Detailed Weekly Date Ranges: Charts and exports now display the full date range for each week (e.g., "Oct 24 - Nov 3, 2024) instead of generic labels like "Week X," allowing users to quickly understand the exact time period for each data point.
• Enhanced Chart Visualization: A secondary Y-axis has been added to the "Reach in Target Group + Frequency Buildup" chart for a clearer and more detailed understanding of the data presented.
• Optimized API Report Fetching: A new API feature allows users to fetch only the most recent recalculated reports, eliminating the need to retrieve and filter through all reports and enabling direct access to the latest updates with fewer API calls.
• Enhanced methodology for Meta and Amazon: We've improved the accuracy of frequency measurements for Meta and Amazon, ensuring better insights for your campaigns.
• Bug fixes and UI improvements: Minor bugs have been resolved, and slight enhancements to the UI have been implemented.

Hi there,

We are excited to introduce several new improvements to our platform:

• New channel efficiency insights: Alongside the existing “Cost per incremental 1,000 reached in TG”, we have introduced two new charts on channel efficiency: “Cost per 1,000 events in TG” and “Cost per 1,000 reached in TG”. These charts give you more comprehensive insights into how the channel efficiency for each of your channels develops over time, guiding you on when to continue and when to stop investing in your channels. Simply select the new charts from the drop-down list in the reports dashboard.
• Expanded data in the items list: We have added three new columns to the items list: “Start”, “Last updated”, and “Total events”. These columns give you greater visibility into the timeline and performance of each item, helping you track key metrics at a glance.
• Enhanced export capabilities: The "Distribution in segments" and "Distribution in segments by channel" pages are now available in both PDF and PowerPoint exports. This improvement ensures that your segment analysis can be seamlessly shared and presented in your preferred format.
• New status column for campaigns and reports: We have added a status column for both campaigns and reports in the overview dashboard, making it easier to monitor the current state of your projects.
• New on-target percentage column for campaigns and reports: We have added an on-target percentage column for both campaigns and reports in the overview dashboard to provide a quick view of how many percent of the people reached were in your target group.
• Bug fixes and UI improvements: Minor bugs have been resolved, and slight enhancements to the UI have been implemented.

Hi there,

We are very excited to announce that our new and enhanced user interface is now available in AudienceReport. Here's what you can look forward to:

Better taxonomy alignment

We are introducing a new ‘Campaign’ entity that aligns with the industry taxonomy, ensuring that you can manage and review the performance of your campaigns more cohesively.

More intuitive navigation

Additionally, we are introducing a new best-in-class navigation with a sidebar that allows you to manage your channels, campaigns, and reports more effortlessly.

Interactive product tours

Finally, we are introducing interactive product tours that help you navigate the platform more easily and discover everything you need to know when using the platform.

Learn more

Learn more about the new and enhanced user interface here and learn how to start with creating and editing campaigns here. Please contact your Customer Success Manager or our support team if you have questions.

Hi there,

We are excited to announce that AudienceProject has launched a new integration with Google’s Ads Data Hub for Measurement Partners, providing advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport.

The new integration enables cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing and supports the MRC standard for video ad viewability, providing a better basis for comparing YouTube with traditional TV.

Initially, the new integration will be available in the UK, with more countries to follow.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you are a UK advertiser and want to measure your YouTube campaigns with our new integration.

Hi there,

We are very excited to announce the launch of AudienceReport in Italy.

With the launch, Italian advertisers will initially be able to measure the reach and frequency of campaigns bought through the Amazon DSP. This includes display, video and audio ads running on all Amazon-owned inventory, including Prime Video and Twitch, as well as non-Amazon-owned inventory bought through the Amazon DSP.

Throughout the year, additional channels across the open web, social media, online video and connected TV will become available, allowing Italian advertisers to gain insight into the total and incremental reach of their campaigns for each channel.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to start measuring in Italy.

Hi there,

We are excited to announce that AudienceProject is now offering measurement of Twitch ads in AudienceReport.

With this launch, you can now measure Twitch display and video ads running across the web, iOS app, Android app and CTV using our direct integration with Amazon Ads.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to start measuring Twitch ads.