September 2024 Updates

Hi there,

We are excited to introduce several new improvements to our platform:

• New channel efficiency insights: Alongside the existing “Cost per incremental 1,000 reached in TG”, we have introduced two new charts on channel efficiency: “Cost per 1,000 events in TG” and “Cost per 1,000 reached in TG”. These charts give you more comprehensive insights into how the channel efficiency for each of your channels develops over time, guiding you on when to continue and when to stop investing in your channels. Simply select the new charts from the drop-down list in the reports dashboard.
• Expanded data in the items list: We have added three new columns to the items list: “Start”, “Last updated”, and “Total events”. These columns give you greater visibility into the timeline and performance of each item, helping you track key metrics at a glance.
• Enhanced export capabilities: The "Distribution in segments" and "Distribution in segments by channel" pages are now available in both PDF and PowerPoint exports. This improvement ensures that your segment analysis can be seamlessly shared and presented in your preferred format.
• New status column for campaigns and reports: We have added a status column for both campaigns and reports in the overview dashboard, making it easier to monitor the current state of your projects.
• New on-target percentage column for campaigns and reports: We have added an on-target percentage column for both campaigns and reports in the overview dashboard to provide a quick view of how many percent of the people reached were in your target group.
• Bug fixes and UI improvements: Minor bugs have been resolved, and slight enhancements to the UI have been implemented.