Hi there,

We are excited to introduce several new improvements to our platform:

• Enhanced Ad Server Parameter Configuration: FreeWheel macro has been updated in the Ad Server parameters section in the 'Edit events and get tags' page to avoid any potential discrepancies, ensuring more accurate reporting.
• Detailed Weekly Date Ranges: Charts and exports now display the full date range for each week (e.g., "Oct 24 - Nov 3, 2024) instead of generic labels like "Week X," allowing users to quickly understand the exact time period for each data point.
• Enhanced Chart Visualization: A secondary Y-axis has been added to the "Reach in Target Group + Frequency Buildup" chart for a clearer and more detailed understanding of the data presented.
• Optimized API Report Fetching: A new API feature allows users to fetch only the most recent recalculated reports, eliminating the need to retrieve and filter through all reports and enabling direct access to the latest updates with fewer API calls.
• Enhanced methodology for Meta and Amazon: We've improved the accuracy of frequency measurements for Meta and Amazon, ensuring better insights for your campaigns.
• Bug fixes and UI improvements: Minor bugs have been resolved, and slight enhancements to the UI have been implemented.

Hi there,

Exciting news! Today, we are rolling out Home - a new centralised dashboard for enhanced campaign management and monitoring - in early access, and you have the opportunity to access it. Here's what's in store for you:

Direct access to AI copilot

The new dashboard gives you direct access to Audrey, your new AI copilot, giving you instant answers to all your questions, so you can stay productive no matter the time of day.

Enhanced campaign monitoring

The dashboard allows you to oversee the health of your campaigns and integrations at a glance, helping you spot which require attention and proactively address potential issues.

Centralised activities and notifications

In the dashboard, you can stay updated on your most recent activities and get real-time alerts related to your campaign measurements, allowing you to quickly pick up where you left off and always be in the loop.

Please contact your Customer Success Manager or our support team if you want early access to Home.

Hi there,

We are excited to introduce several new improvements to our platform:

• New channel efficiency insights: Alongside the existing “Cost per incremental 1,000 reached in TG”, we have introduced two new charts on channel efficiency: “Cost per 1,000 events in TG” and “Cost per 1,000 reached in TG”. These charts give you more comprehensive insights into how the channel efficiency for each of your channels develops over time, guiding you on when to continue and when to stop investing in your channels. Simply select the new charts from the drop-down list in the reports dashboard.
• Expanded data in the items list: We have added three new columns to the items list: “Start”, “Last updated”, and “Total events”. These columns give you greater visibility into the timeline and performance of each item, helping you track key metrics at a glance.
• Enhanced export capabilities: The "Distribution in segments" and "Distribution in segments by channel" pages are now available in both PDF and PowerPoint exports. This improvement ensures that your segment analysis can be seamlessly shared and presented in your preferred format.
• New status column for campaigns and reports: We have added a status column for both campaigns and reports in the overview dashboard, making it easier to monitor the current state of your projects.
• New on-target percentage column for campaigns and reports: We have added an on-target percentage column for both campaigns and reports in the overview dashboard to provide a quick view of how many percent of the people reached were in your target group.
• Bug fixes and UI improvements: Minor bugs have been resolved, and slight enhancements to the UI have been implemented.

Hi there,

We are very excited to announce that our new and enhanced user interface is now available in AudienceReport. Here's what you can look forward to:

Better taxonomy alignment

We are introducing a new ‘Campaign’ entity that aligns with the industry taxonomy, ensuring that you can manage and review the performance of your campaigns more cohesively.

More intuitive navigation

Additionally, we are introducing a new best-in-class navigation with a sidebar that allows you to manage your channels, campaigns, and reports more effortlessly.

Interactive product tours

Finally, we are introducing interactive product tours that help you navigate the platform more easily and discover everything you need to know when using the platform.

Learn more

Learn more about the new and enhanced user interface here and learn how to start with creating and editing campaigns here. Please contact your Customer Success Manager or our support team if you have questions.

Hi there,

We are excited to announce that AudienceProject has launched a new integration with Google’s Ads Data Hub for Measurement Partners, providing advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport.

The new integration enables cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing and supports the MRC standard for video ad viewability, providing a better basis for comparing YouTube with traditional TV.

Initially, the new integration will be available in the UK, with more countries to follow.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you are a UK advertiser and want to measure your YouTube campaigns with our new integration.

Hi there,

We are very excited to announce the launch of AudienceReport in Italy.

With the launch, Italian advertisers will initially be able to measure the reach and frequency of campaigns bought through the Amazon DSP. This includes display, video and audio ads running on all Amazon-owned inventory, including Prime Video and Twitch, as well as non-Amazon-owned inventory bought through the Amazon DSP.

Throughout the year, additional channels across the open web, social media, online video and connected TV will become available, allowing Italian advertisers to gain insight into the total and incremental reach of their campaigns for each channel.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to start measuring in Italy.

Hi there,

We are excited to announce that AudienceProject is now offering measurement of Twitch ads in AudienceReport.

With this launch, you can now measure Twitch display and video ads running across the web, iOS app, Android app and CTV using our direct integration with Amazon Ads.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to start measuring Twitch ads.

Hi there,

We are excited to introduce several new improvements to our platform:

• Additional author info: You can now see the author's name for a report, giving you more transparency and accountability. You can find this in the 'Created' column in the reporting overview.
• Filter by author: You can now filter reports by the author in the reporting overview for easier navigation and analysis.
• Overview of existing integrations: When creating a new integration, you can now see if an existing integration(s) is already in place for a particular platform. When clicking on 'Edit existing integrations', you will be redirected to the list of existing integrations of the selected platform, enabling easy management.
• Country-specific settings: When creating a report, the country setting will now be your organisation's country by default, providing you with a more personalised experience. Previously, Denmark was set up as a country by default.
• Sortable tables: You can sort the tables in your report by different columns, allowing you to quickly identify top performers and optimisation potentials across various metrics.
• Bug fixes and UI improvements: Minor bugs have been resolved, and slight enhancements to the UI have been implemented.

Hi there,

We are very excited to announce the launch of AudienceReport in France.

With the launch, French advertisers will now be able to measure the reach and frequency of their campaigns across the open web, Amazon, Meta, YouTube, and CTV and get insight into the total and incremental reach for each channel.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to start measure in France.

Hi there,

We are very excited to announce that our new channel incrementality and efficiency insights are now available in AudienceReport.

With these new and groundbreaking insights, we are making it even easier for you to plan and optimise your media investments for maximised reach in your audience.

A new layer of analysis

By introducing cost reporting in AudienceReport, you can now enter the investment details for each of your channels to understand which channels are most efficient at reaching your audience.

When setting up your campaign report, you just copy your budget and estimated impressions from your media plan into the platform, which is then used in the campaign measurement.

New insights in AudienceReport

• Investment breakdown: Understand which channels reach your audience at the lowest cost
• Cost per incremental 1,000 reached in TG: Understand how the cost to reach your audience develops over time
• Reach in TG overlap: Understand how your channels contribute to your total reach
• Total and incremental reach in TG: Understand how your channels contribute to your total reach over time
• Total and incremental reach by age: Understand how your channels contribute to the reach in different age groups

Learn more

Learn more about the new features here and how to turn on the cost reporting features here