November 2024 Updates

Hi there,

We are excited to introduce several new improvements to our platform:

• Enhanced Ad Server Parameter Configuration: FreeWheel macro has been updated in the Ad Server parameters section in the 'Edit events and get tags' page to avoid any potential discrepancies, ensuring more accurate reporting.
• Detailed Weekly Date Ranges: Charts and exports now display the full date range for each week (e.g., "Oct 24 - Nov 3, 2024) instead of generic labels like "Week X," allowing users to quickly understand the exact time period for each data point.
• Enhanced Chart Visualization: A secondary Y-axis has been added to the "Reach in Target Group + Frequency Buildup" chart for a clearer and more detailed understanding of the data presented.
• Optimized API Report Fetching: A new API feature allows users to fetch only the most recent recalculated reports, eliminating the need to retrieve and filter through all reports and enabling direct access to the latest updates with fewer API calls.
• Enhanced methodology for Meta and Amazon: We've improved the accuracy of frequency measurements for Meta and Amazon, ensuring better insights for your campaigns.
• Bug fixes and UI improvements: Minor bugs have been resolved, and slight enhancements to the UI have been implemented.