Co-viewing on CTV is now available

Hi there,

We are very excited to introduce co-viewing on CTV impressions across all channels in AudienceReport, giving you more accurate measurement for better campaign analysis. Here’s what you can look forward to:

More accurate measurement

The launch co-viewing gives you even more accurate measurements of your campaigns. Now, you can gain insights into how many people are watching your ads on connected TV devices to understand the true reach of your campaigns.

Better campaign analysis

Understanding the true reach of your campaigns allows you to better analyse your campaigns’ performance and allocate ad budgets more efficiently across channels and devices to maximise your reach.

Learn more

Learn more about co-viewing on CTV in AudienceReport in our Blog and Help Center. Please contact your Customer Success Manager or our support team if you want to enable to co-viewing.

Co-viewing on CTV is initially available in the UK, France, Italy, Sweden, and Denmark, with more countries to follow.