AudienceProject expands new integration for improved YouTube measurement

Hi there,

Following the successful launch of our new integration for improved YouTube measurement in the UK last year, we are excited to announce that AudienceProject has expanded its partnership with Google to also make the integration available in Germany, France, Italy, Sweden, Denmark, Norway, and Finland.

With this launch, advertisers and agencies in these markets can now access more accurate and holistic measurement of YouTube campaigns in AudienceReport.

The integration enables cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing and supports the MRC standard for video ad viewability, providing a better basis for comparing YouTube with traditional TV.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to measure your YouTube campaigns with our new integration.