Hi there,

We are very excited to announce that our new channel incrementality and efficiency insights are now available in AudienceReport.

With these new and groundbreaking insights, we are making it even easier for you to plan and optimise your media investments for maximised reach in your audience.

A new layer of analysis

By introducing cost reporting in AudienceReport, you can now enter the investment details for each of your channels to understand which channels are most efficient at reaching your audience.

When setting up your campaign report, you just copy your budget and estimated impressions from your media plan into the platform, which is then used in the campaign measurement.

New insights in AudienceReport

• Investment breakdown: Understand which channels reach your audience at the lowest cost
• Cost per incremental 1,000 reached in TG: Understand how the cost to reach your audience develops over time
• Reach in TG overlap: Understand how your channels contribute to your total reach
• Total and incremental reach in TG: Understand how your channels contribute to your total reach over time
• Total and incremental reach by age: Understand how your channels contribute to the reach in different age groups

Learn more

Learn more about the new features here and how to turn on the cost reporting features here

Hi there,

We are excited to announce that AudienceReport now also supports measurement of Amazon Ads, giving you an even more comprehensive overview of your campaigns’ performance.

With the new integration to Amazon Ads, you can measure campaigns on Amazon Prime and Freevee other Amazon-owned platforms. Benefit from:

• Independent measurement of Amazon Ads campaigns.
• Insight into the total, de-duplicated reach across Amazon Ads and other channels.
• Insight into the incremental reach generated by Amazon Ads.

The integration will initially be available to customers in the UK and Germany. More countries will follow next year.

Hi there,

On top of the recently added draft and scheduled status labels, we are now introducing four additional status labels to your reports: processing, running, ended, and failed.

• Processing indicates that the report is (re)calculating.
• Running signals that data ingestion has started.
• Ended signals completion, though in some cases, it may take 1-4 days post-end date.
• Failed indicates an unsuccessful calculation with an associated error message.

Stay updated as ever before with our enhanced report status labels.

Hi there,

Enjoy a more intuitive user experience with our improved target group selection.

In the UI, you can now easily choose the age range of 75+ for all integrations (excluding YouTube) and see the 75+ age category in the standard profile breakdown. This also extends to the API and exports.

Finally, as part of this update, we have also refined the age slider, making it easier to select different age groups and manually enter ages in the input fields.

Hi there,

You now have the flexibility to access data in the delivery tab for the entire report period or specific campaigns, simplifying your data exploration and helping you save valuable time. The tab includes a chart showcasing 'daily events' and 'weekly events' along with the ability to switch between 'buildup' and 'trend’ events. Additionally, for open web data, you can explore a breakdown of 'events by device.' Here are all the insights you can now get effortlessly:

Buildup events: Track daily and weekly accumulated events during your report period

Trend events: Track event counts in daily and weekly intervals

Events by device: See event distribution across desktop, mobile, tablet, and other devices (for open web)

Hi there,

As a first step to make the status of your reports clearer, we are introducing a 'Scheduled' label for reports set to start in the future. You will see this status below the report title in the overview and in the report header once the report has been launched. Enjoy!

Hi there,

We’re thrilled to roll out bulk actions for both the report and item overviews in AudienceReport! Now, with ease, manage multiple items or reports simultaneously - whether you're changing labels, editing channels, downloading tags, moving items, or deleting entries. We're confident this enhancement will save you time and effort, ensuring a smoother workflow. Check out the feature in your account today.

Hi there,

With an improved date selector in the item analytics tab, you can immediately see data for all time on your campaign items. This means no extra clicks and no need to know exactly when a particular item was active to get a full overview of your campaigns’ data.

How: Navigate to "Items overview" and click the small info icon next to the item name. Select the "Analytics" tab in the "Items details" side panel and see the improved date selector with all-time data included.

Hi there,

Now, you can reduce the number of report queries needed to get your report data so you can spend your valuable time on more important things.

With new improvements to the API, you will get information on the item name, channel and total impressions all at once when making report queries.

Learn more about our API here

Hi there,

New improvements to how you work with custom items help you get a better overview of your campaign items. Now, you can:

• Delete custom items that have recorded 0 impressions and are not added to any report.
• Re-organise custom items after they have been created. E.g. add sub-items to existing custom item groups or move sub-items from one custom item group to another.

Learn more about creating custom items here