New channel efficiency and incrementality insights are now available

Hi there,

We are very excited to announce that our new channel incrementality and efficiency insights are now available in AudienceReport.

With these new and groundbreaking insights, we are making it even easier for you to plan and optimise your media investments for maximised reach in your audience.

A new layer of analysis

By introducing cost reporting in AudienceReport, you can now enter the investment details for each of your channels to understand which channels are most efficient at reaching your audience.

When setting up your campaign report, you just copy your budget and estimated impressions from your media plan into the platform, which is then used in the campaign measurement.

New insights in AudienceReport

• Investment breakdown: Understand which channels reach your audience at the lowest cost
• Cost per incremental 1,000 reached in TG: Understand how the cost to reach your audience develops over time
• Reach in TG overlap: Understand how your channels contribute to your total reach
• Total and incremental reach in TG: Understand how your channels contribute to your total reach over time
• Total and incremental reach by age: Understand how your channels contribute to the reach in different age groups

Learn more

Learn more about the new features here and how to turn on the cost reporting features here