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AudienceReport launches in Italy

Artem avatar
Shared by Artem • June 04, 2024

Hi there,

We are very excited to announce the launch of AudienceReport in Italy.

With the launch, Italian advertisers will initially be able to measure the reach and frequency of campaigns bought through the Amazon DSP. This includes display, video and audio ads running on all Amazon-owned inventory, including Prime Video and Twitch, as well as non-Amazon-owned inventory bought through the Amazon DSP.

Throughout the year, additional channels across the open web, social media, online video and connected TV will become available, allowing Italian advertisers to gain insight into the total and incremental reach of their campaigns for each channel.

Learn more

Learn more about the launch here, and contact your Customer Success Manager or our support team if you want to start measuring in Italy.