The latest news from AudienceProject
Hi there,
We are excited to announce that AudienceProject has launched a new integration with Google’s Ads Data Hub for Measurement Partners, providing advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport.
The new integration enables cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing and supports the MRC standard for video ad viewability, providing a better basis for comparing YouTube with traditional TV.
Initially, the new integration will be available in the UK, with more countries to follow.
Learn more
Learn more about the launch here, and contact your Customer Success Manager or our support team if you are a UK advertiser and want to measure your YouTube campaigns with our new integration.