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Connected TV measurement can now be activated manually if needed

Artem avatar
Shared by Artem • May 13, 2024

Hi there,

If you have CTV (Connected TV or Addressable TV) measurement included in your pricing plan, you can now manually activate the CTV module for custom items and open web items. With this update, you can enable CTV measurement in the item tab by clicking on the 'i' / info icon for the specific item and selecting the “Always On” mode.

To learn more about the CTV module and how to set it up, please read this article in our knowledge base.